Brand Strategist - China
thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park.
We are seeking an experienced Brand Marketing Planner to develop and execute marketing strategies for our games. The ideal candidate should have experience working in a research and development-oriented publishing company, having successfully independently launched projects rated S or above, and possess strong user operation thinking skills.
Working location: Shanghai
What you'll do here:
Collaborating to formulate overall brand strategies during the game's launch and long-tail periods; driving marketing strategies for our products in the Chinese market: positioning, target audience, communication strategies, user acquisition, etc.
Planning material production schemes and standards, and coordinating with the design team to create communication materials such as copywriting, images, and short videos required for campaigns.
Responsible for the writing, review, and quality control of daily articles and PR content.
Planning and executing local marketing activities with your internal team or local partners.
Establishing local brand/marketing/user operation maintenance plans to enhance brand awareness and acquire more users.
Managing and optimizing marketing budgets to ensure efficient use of resources.
Must Haves:
Bachelor's degree or higher, with over 5 years of experience in market brand planning at a research and development-oriented publishing company.
Independently led brand teams and mid-to-long-tail operations for content-based games rated S or above, with user operation thinking skills, able to develop strategies based on user needs, and possessing some understanding of public relations.
Deep understanding of Chinese social media platform rules (e.g., Bilibili, Xiaohongshu, Weibo, etc.), with complete experience in managing live streaming events and offline activities.
Excellent cross-team collaboration skills, with the ability to work across stakeholder groups, functional areas, regions, and different seniority levels to achieve goals.
Proactive and capable of functioning in a multi-matrix and multi-task environment.
Results-oriented approach, using metrics to evaluate the impact/engagement of campaigns and overall performance.
Fluency in English is preferred.